•As a UI designer my work on this project was to give to the vegan community a fresh and friendly design to the app.
•Made easier to Vegan beginners to enter into this community and make feel in love with the app.
•Study the daily user behavior with the social network and other apps like instagram, Pinterest, facebook and google.
•I worked side-by-side with the team design a awesome digital experience and social media.
•I’m also was responsible for the content, brand strategy and marketing add campaigns.
• Then I was responsible from the hole User interface design and the visual design decisions: typography, iconography, skin, branding (in collaboration with Ana María Chacón).
• UX/UI design
• Research and strategy
• Brand book
• Social media content
• A/B testing with page variations and marketing content
• Brand reinforcement